Website for a mortgage agent recruitment funnel

What was built

This page recruits, it doesn't sell to consumers, so the headline calls out the audience by role and region directly: "Attention! Growth-Minded Ontario Mortgage Agents", filtering out everyone this offer isn't relevant to before the video even starts.

The "7x70 Program" gives an otherwise vague promise a specific, memorable name, and a real founder video with arms crossed in a confident, approachable pose sets the tone: an experienced peer sharing a system, not a faceless recruiter.