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Webinar & Event Funnels
Website for a leadership transition webinar
A niche-specific webinar page for Scott Begin, helping metal service center leaders transition leadership with certainty and avoid costly mistakes.
What was built
Metal service center leadership succession is a highly specific, unglamorous B2B topic, so the page doesn't try to broaden its appeal, it names the exact audience and fear directly: leaders unsure who should take the reins, or whose successor isn't yet prepared.
A real photo of the speaker on an actual factory floor, arm resting on a real machine, signals lived industry experience instead of generic corporate stock photography, which matters enormously to a skeptical manufacturing-sector audience.
What's included
What this build includes
- Hyper-specific B2B niche targeting
- Real factory-floor speaker photography
- Exact date and time for the free webinar
- Direct "Register Here" primary CTA
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