Website for a fitness coaching business
A personal-story-led site for Level-Up, offering 1-on-1 online coaching and kickboxing training built around founder Momine's own journey.
What was built
Level-Up's site is built around a striking black-and-white boxing photo and a direct question, "are you looking for support in reaching your physical goals?", instead of the generic gym-website formula of stock gym-floor photos.
Four clearly separated offers, online coaching, kickboxing training, personal training, and group training, each get their own card with a direct "Meer lezen" (read more) path, and an "About Momine" section turns the founder's own story, from an uncertain childhood to becoming a confident trainer, into the trust builder.
What this build includes
- Bold, non-generic hero photography
- Four distinct program offers, each with its own CTA
- Founder story as the primary trust builder
- Free intake booking as the main conversion path
See more work
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