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Real Estate, Mortgage & Contractors
Website for a mortgage protection insurance site
A calm, low-friction quote funnel for Fortify Life, offering custom mortgage protection quotes with no medical exam required.
What was built
"No medical exam needed" removes the single biggest reason people put off buying mortgage protection, so Fortify Life's quote card leads with that line before asking a single question, followed by one simple field: what state do you live in.
An earthy green palette and a real carrier-logo row, Nationwide, Corebridge, Americo, and others, keep the tone reassuring rather than alarmist, appropriate for a product that's ultimately about protecting a family's home and legacy.
What's included
What this build includes
- "No medical exam" objection removed up front
- One-field state-selection quote starter
- Real insurance carrier logo row
- Calm, reassuring visual tone
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