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Home & Office Services
Website for a plumbing company
A promotion-led site for 4M Plumbing Services, offering a free water softener with financing available for installation costs.
What was built
"Free" offers in home services usually hide a catch, so 4M Plumbing's page states the real terms immediately: the softener is free, you just pay for installation, with financing available if that's still a barrier.
Two clear paths sit side by side, claim the free softener or explore financing, letting a visitor self-select based on what's actually stopping them, and a real explainer video plays underneath for anyone who wants more detail before committing.
What's included
What this build includes
- Transparent "free + install cost" offer framing
- Dual CTA paths for cost-sensitive visitors
- Water-themed, industry-specific visual identity
- Embedded explainer video for hesitant buyers
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